Pure Imagination is an adventurous exploration of cacao dreamed up by award-winning Chef-Artist Janice Wong. Working directly with farmers in cacao-rich regions to source, process and blend an exclusive batch of bean-to-bar chocolate,
these are true artisanal products.
Take a bite and enjoy pure imagination.
For the first time ever, Singapore will be home to a true tree to bar chocolate experience — an initiative spearheaded by award-winning chef Janice Wong and her team, who aim to plant 1,000 trees across the island. This is particularly exciting for a country that is land-scarce, and currently imports approximately 90% of food. Janice Wong Pure Imagination’s goal is to transform Singapore into a country known for artisanal chocolate.
“When you think about chocolate in Asia, people generally think of Vietnam, the Philippines, and Indonesia. I’ve always been fascinated by the adaptability and creativity of chocolate as a medium and a craft, and it will be a years-long project to eventually fulfill our dream of a true made-in-Singapore, bean-to-bar chocolate,” says Chef Janice.